Wednesday 10 December 2014

Project 02 : Rebranding

Creative Thinking Skills
CTS PJ2 - Rebranding

STUDENTS WERE REQUIRED TO REPACKAGE AND CREATE A BRAND NEW BRANDING FOR AN ITEM ASSIGNED BY THE TUTORS FOR THE INDIVIDUAL PART. AFTER THE TUTORS MARKET EACH OF THE INDIVIDUAL REPORT AND CHOSE THE BEST PACKAGING FOR EACH GROUP, THE PROJECT PROCEEDED TO THE GROUP TASK.



THE INDIVIDUAL REPORT SHOULD INCLUDE THE DESIGN OF OUR NEW PACKAGING FOR THAT RESPECTIVE ITEM, NEW LOGO, NEW CAPTION, PACKAGE DESIGN INSPIRATION AND THE MOST IMPORTANT, THE FINAL PHYSICAL PRODUCT WITH OUR OWN NEW PACKAGING.


WE WERE TOLD TO FORM A GROUP OF 5 MEMBERS, MY GROUP MEMBER'S WERE ME, YEO KAI WEN, CHONG CHIN PIN,TAN JINGWEI AND FONG WEN YIN CYNTHIA. OUR TUTOR WAS MS. IDA AND THE ITEM THAT HAD BEEN ASSIGNED TO US WAS STRAW. AFTER WE GOT ASSIGNED TO THIS ITEM, I STARTED TO WORK ON PROGRESSION.

PART A

THE FOLLOWING IMAGES ARE MY FINAL PRODUCT OF PJ02:













PART B

FOR THIS PART IS A GROUP PROJECT, WE NEED TO IMPROVE THE CHOSEN PACKAGING AND MAKE AN ADVERTISEMENT VIDEO, AN A3 POSTER AND A BOOTH FOR PROMOTE THE PRODUCT.



THE IMAGE OF OUR POSTER FOR PJ02:










REFLECTION:

THROUGH THIS PROJECT, I LEARNED TO REPACKAGE AND RE-BRAND A PRODUCT WITH THEMED PACKAGING DESIGN.I ALSO LEARNED TO COMPARE AND CHOOSE THE MOST SUITABLE AND RELATED PACKAGING DESIGN AMONG ALL OF MY DESIGN FOR THIS OBJECT.I ALSO LEARNED HOW TO ADVANCE THE CHOSEN PACKAGING DESIGN MORE SUITABLE TOWARDS A SELLING BRANDED PRODUCT.





THE 3 TGC THAT I THINK I HAD ACHIEVED AFTER DOING IDJ02:

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